Future-Touch is specialized in trend forecasting and translating future trends into innovation.
We match the competence of our clients with future trends through innovation. The innovation process is based on the production technologies of our client, the development of new applications and by broaching new markets. Future-Touch integrates future trends and manufacturing in the innovation process.
Our services are: Future Trends, Product innovation, Future Presentations
Antoinette van den Berg, founder and leading spirit of Future-Touch, has an outstanding view of the future. On request Future-Touch creates trend forecasting for the cosmetic, food, raw material and half product industry. Future-Touch forecasting starts with obtaining an in-depth knowledge of your company. Based on that information we display the relevant future trends while focusing on your identity, production technologies, new markets, a specific country or a product range.
Future-Touch has a highly respected reputation in the cosmetic industry where it’s known for her future vision of Men, Women, India, Color and Effects. In addition we focus on the food industry since it shows strong links with the cosmetic industry. Recently van den Berg started offering Forecasting Claims (for the personal care industrie) as well.
Future-Touch is the only trend and product forecasting studio in the world that specializes in half products (semi-finished products) and in B2B marketing trend forecastings. In our B2B marketing trend presentations we match future trends with innovations based on production technologies and our client’s collections in order to drive sales.
Future-Touch is specialized in trend forecasting and innovation at the B2B level. The key to success of innovation in the B2B business is marketing trend presentations. B2B marketing trend presentations are a perfect sales tool for subcontractors, the packaging industry and raw material suppliers. The format depends on the specific audience. For key accounts we develop special presentations where we focus on trends and innovations that matches this account. For a worldwide portfolio of clients we create digital multimedia presentations that can number up to hundreds of copies.
Van den Berg started developing B2B marketing trend presentations for the raw material industry in the field of cosmetics. In 1992 she travelled all over the world to give presentations to companies like Chanel, Dior, YSL, Clarins, Make Up for Ever, Guerlain, Estée Lauder, Boots, Beiersdorf, Procter & Gamble, Gamma Croma, Deborah, Intercos and Woolworths. She even visited Jaguar and Renault, who wanted to be inspired by the trends and innovations of the cosmetic industry.
In 1998 Future-Touch started developing multimedia marketing trend presentations, which comes in editions numbering up to 300. Future-Touch multimedia B2B trend presentations for the cosmetic industry are used in:
France: Aircos, Alcos, Chanel, Clarins, Dior, Fiabila, International Laquers, L’Oréal, Make Up and Yves Rocher
Italy: AncorottiSrl, Chromavis, Deborah and Kiko
Germany: Beiersdorf, Faber Castell, H&M, Schwan-Stabilo, Schwarzkopf (Henkel), Weckerle.
UK: Boots, HCT, Procter & Gamble, Swallowfield and the Body Shop.
USA: Elizabeth Arden, Intercos, Procter & Gamble, Revlon, Schwan Cosmetics, and Unilever.
Japan: Albion, Asanuma, Jo Cosmetics, Milot, Nippon Shikizai, Shiseido, Toshiki Pigment.
India: Aero Pharma, Agarwal Herbal, Cheryl, Evonik, Ind-Swift, Lakmé, L’Oréal, Sahara, Unilever, Zodhita and many more.
While supporting your innovation we follow our philosophy that is grounded on ‘Aesthetic Innovation’. This concept is based on existing techniques and unveiles their unused opportunities to create new visual qualities; it integrates trends and manufacturing in the innovation process. This process is always driven by future trends and the specific identity of a company.
Aesthetic Innovation can be applied to raw materials, half products (semi-finished products) and end-products. Aesthetic Innovation includes the following opportunities:
• Unveiling the unused possibilities within production technologies in order to develop new products
• Developing new applications for existing production technologies
• Giving a new appearance to existing products with the help of industrial (refinishing) techniques (innovative combinations)
• Cross-linking different industries
Antoinette van den Berg received the award ”De aanmoedigings prijs van Emmy van Leersum” for her design philosophy “Aesthetic Innovation”.
Future trends and innovation do not stand alone; they are part of the long term strategy of a company. Antoinette creates a sense of urgency in the management team in order help them create a long-term strategy that incorporates changing consumer behavior in the future.
Antoinette van den Berg presents live trend forecastings at international fairs, congresses and for companies. Accompanied by movie clips and music, van den Berg explains her vision on future trends and how to apply future trends in your specific business. This acts as an eye opener that brought everybody’s mind and way of thinking.
In 2012 presentations were attended by approximately 1000 people, amongst them representatives from:
B2C: Chanel, Shiseido, Clarins International, Sephora (LVMH), L’Oréal, Avon, The Body Shop and H&M.
B2B: BASF , Unilever, DSM, Dow chemical company, Johnson & Johnson, Kimberly – Clark, Unilever, Gattefossé, Apivita, ,Seppic, 3VSigma, Reckitt Benckiser, Solabia, Impact Colors, Soliance, Symrise, Cornelius Group, Oosterbeek Verpakkingen, Merck, Geotech, DataMonitor, Suominen Codi Wipes and P & G.
Antoinette van den Berg shares her Future Vision with a management team to motivate them to apply future trends to their business. She stimulates people to think open minded towards future possibilities such as new product concepts, new or different use of products and machinery, and to discover innovative markets.
Seminars offer future trends, product innovations and brainstorm sessions. Seminars can include a live trend tour in which Antoinette shows a team how and where to notice relevant trends for a company. The leading theme is above all: how to apply future trend to your specific business.
Custom-made seminars are a perfect B2B marketing tool to inspire and stimulate innovation. Key accounts’ seminars are also implemented as a marketing tool for B2B (key) accounts. In December 2012 Future-Touch held a custom-made seminar for Beiersdorf (as a project for our client; a care product manufacturer). At a top location in Hamburg Antoinette presented future trends and product innovations. The reaction of Beiersdorf: ”Out of the box, innovative and realistic.”