Future-Touch is an Amsterdam-based design studio that matches the competence of its clients with future trends through innovation. Future-Touch works on an international level. Antoinette van den Berg is the founder and leading spirit of Future-Touch.
Future-Touch works with a team of young professionals from all over the world. The team is made up of talented designers, graphic designers, illustrators, web designers assistents and models.
Dutch designer and trend forecaster Antoinette van den Berg started Future-Touch when she was living in Italy. Nowadays, the studio is based at De Herengracht. This location is at one of the three most important canals of the Centre of Amsterdam and in middle of the trendy area “De Negen Straatjes”, “The Nine Streets”.
Antoinette van den Berg is the leading spirit and founder of trend and product forecasting studio Future-Touch. She is a forecaster of note who integrates trends and manufacturing in the innovation process. Antoinette translates future trends into innovative products and clear product strategies through initiating new or different uses of existing machinery. In this capacity she supports the cross-linking of industries, broaching new markets and inventing new applications for production technologies nobody ever thought of. These processes are always driven by a specific company or a production technology. Antoinette’s unique style of development, based on her grasp of future trends, can be applied to all companies in the beauty industry and beyond.
Her main expertise is the B2B business; she perfectly knows how to handle this complex world, innovating through integrating trend forecasting with manufacturing and generating B2B sales with her world-wide respected marketing trend presentations. She is the only forecaster in the world specializing in raw materials and half products (semi-finished products). In this role she occupies a reknown position in the cosmetic industry.
At international trade fairs Antoinette is a well-known speaker. Reader’s Digest gives the following impression”…With her colorful hair, sometimes blue sometimes purple-and outré dress sense, she cuts a striking figure, and her forthright pronouncements about what we’re all going to look like in the not-too-distant future-such as male make-up, which she flagged up years ago-are often on the spot. So if she says: “old” will be ”cool” well is it so impossible? Van den Berg faces the future and can show that she is the first to translate that what seems “impossible” into innovative product concepts that match future consumer demands.
In order to gain insight in future trends one must not only understand a national market but the whole world’s market. For that reason, van den Berg travelled around the world and lived in many different countries. The journeys and contacts with other cultures broadened van den Berg’s horizon and shaped her into an innovator who can operate on a multinational and multicultural level.
Coming Up: Live Presentation Paris Monday 8 September 2013 11.30 A.M. Live trend presentation by Antoinette van den Berg at the Beyond Beauty the leading beauty and well being tradeshow.
Coming Up: Live Trend Presentation Bangkok: October 2013, Live trend presentation at the leading global Business platform for personal care ingredients in Bangkok, Thailand.
Inspiration Presentation for the Amsterdam Fashion Week: May 23 Amsterdam. Trend forecasting and the cosmetic industry; ” Find a future trend and Innovate”
Concept innovative retail concept for a famous cosmetic care company (confidential), May 2013. Concept for an innovative retail theme, concept product range, concept logo.
Concept new identity for a production company (confidential) based the future strategy developed by Future-Touch, March 2013. Visualisation of identity; concept for logo, concept company colors, concept sales room, concept company cars park, concept food for guests, concept clothing details and mentality.
“Vrij Denkers Dinner 02″ ”Free Thinkers Dinner 02″ March 2013. Dinner in the studio at the Herengracht for unique business relations. In co-operation with Patricia Becker (Career Generators)
Trend Forecasting 2015+: March 2013, start world wide Color Cosmetic Trend Forecasting 2015+
“Vrij Denkers Dinner 01″ ”Free Thinkers Dinner 01″ February 2013. Dinner in the studio at the Herengracht for unique business relations. In co-operation with Patricia Becker (Career Generators)
B2B Presentation for Beiersdorf Hamburg part two: February 2013.
“My Dearest Dinner” February 2013. Dinner in the studio at the Herengracht for Antoinette’s dearests. The future belongs to those who believe in the beauty of their dreams.
B2B Presentation for Beiersdorf Hamburg part one: January 2013.
Amsterdam Fashion Week 2013 January 2013. Access to all shows! ; First row trend watching at and around the shows.
B2B Presentation at Beiersdorf Hamburg: December 2012. A custom-made seminar for a care product manufacturer. At a top location in Hamburg Antoinette presented future trends and product innovations. Comment Beiersdorf: ”Out of the box, innovative and realistic.”
Film crew in the studio for K.V.K. and Syntens: November 2012.
Live Trend Presentation Bangkok: November 2012, Live trend presentation at the leading global Business platform for personal care ingredients in Bangkok, Thailand. The presentation was attended by Chanel Parfums Beaute, Shiseido, The Body Shop, Johnson & Johnson, P & G, Kimberly – Clark, BASF, Merck, Unilever and 140 more.
Publication: September 2012, in Reader’s Digest: “Cool to Be Old, will be an important trend “it announced,” Young is special. Which is why the old want to be young.” But it’s changing-there will be a time when a women of 55 will have no problem looking her age “Wow. There’s a thought! You might dismiss these views as wishful thinking-except that they come from Antoinette van den Berg, a future forecaster of some note, who is fast becoming my new girl crush” With her hair – sometimes blue sometimes purple – and outré dress sense, she cuts a striking figure, and her forthright pronouncement what we all going to look like are often on the spot.
Live Trend Presentation Paris: September 2012, the live trend presentation by Antoinette van den Berg at the Beyond Beauty the leading beauty and well being tradeshow. The presentation was attended by Chanel, Clarins International, L’Oréal, Oosterbeek Verpakkingen, Sephora LVMH, Trend Sourcing, Mintel and 50 more.
Trend Forecasting 2014+: August 2012, 250 Color Cosmetic Trend Forecastings 2014+; world wide distrubution.
New Studio: Future-Touch settled at the Herengracht in Amsterdam. De Herengracht is one of the three most important canals of the center of Amsterdam. The studio is based in the middle of the trendy area “De Negen Straatjes”, “The Nine Streets”
Live Trend Presentation Barcelona: April 2012, the live trend presentation by Antoinette van den Berg at the In-cosmetics was attended by Avon, BASF, Colgate, Dow Chemical Company, DSM, Gattefossé, H&M, IMCD, Impact USA, Impact Europe, Melrob, Merck, Solabia, Symrise, Unilever and 250 more.
AWARD: Future-Touch won the title “Young SME of the year” in the Amsterdam Area and won the second place in the election of Young SME in Holland
Beiersdorf, Hamburg; Custom-made B2B Presentation: December 2012. At a top location in Hamburg Future-Touch presented product innovations based on future trends and a specific production process. Comment Beiersdorf: ”Out of the box, innovative and realistic.”
In-cosmetics Asia / Bangkok: November 2012, Live trend presentation at the leading global Business platform for personal care ingredients in Bangkok, Thailand. The presentation was attended by Chanel Parfums Beaute, Shiseido, The Body Shop, Johnson & Johnson, P & G, Kimberly – Clark, BASF, Merck, Unilever and 140 more.
Sub Contractor Care industry: September 2012, Future-Touch starts an innovation project for a subcontractor in the cosmetic care industry.
Beyond Beauty : September 2012, live trend presentation at the famous beauty & well-being trade show Beyond Beauty in Paris. The presentation was attended by Chanel, Clarins International, L’Oréal, Oosterbeekverpakkingen, Sephora LVMH, Trend Sourcing, Mintel and 50 more.
Multi Media Trend Forecastig with collection pearlescent pigments for 2014+: August 2012, Future-Touch finalized their 5th B2B Multi Media Marketing Trend Presentation for an American raw material supplier in the cosmetic industrie which was distributed to 300 parties:
France: Chanel, Clarins, Dior, L’Oréal, Make Up, Yves Rocher, Aircos, Alcos, Fiabila and International Laquers
Italy: Kiko, Deborah, Ancorotti Cosmetics s.r.l.n and Chromavis.
Germany: Beiersdorf, Faber-Castell, H&M, Schwan-STABILO, Schwarzkopf (Henkel), Weckerle.
UK: Swallowfield, Boots, HCT, Procter & Gamble and the Body Shop.
USA: Elizabeth Arden, Intercos, Procter & Gamble, Revlon, Schwan Cosmetics, and Unilever.
Japan: Shiseido, Albion, Asanuma, Jo Cosmetics, Milot, Nippon Shikizai and Toshiki Pigment.
India: Lakmé, L’Oréal, Sahara, Unilever, Aero Pharma, Agarwal Herbal, Cheryl, Evonik, Ind-Swift, Zodhita and many more.
In-cosmetics: April 2012 Live trend presentation at the leading global Business platform for personal care ingredients: Life trend presentation by Antoinette van den Berg was attended by Avon, BASF, Colgate, Dow Chemical Company, DSM, Gattefossé, H&M, IMCD, Impact USA, Impact Europe, Melrob, Merck, Solabia, Symrise, Unilever and 250 more.
HEMA: February 2012 Future-Touch develops a new strategy for the cosmetic line of department store de “Hema”.