Future-Touch is an internationally operating, Amsterdam-based design studio that matches the competences of its clients with future trends through innovation. Antoinette van den Berg is the founder and leading spirit of Future-Touch.
Future-Touch works with a team of young professionals from all over the world. The team is made up of talented 3D print designers, design engineers, photographers, models, illustrators and web designers.
Dutch designer and trend forecaster Antoinette van den Berg started Future-Touch when she was living in Italy. Nowadays, the studio is located at de Herengracht one the main canals of Amsterdam and in middle of the trendy area “De Negen Straatjes”.
Antoinette van den Berg is the leading spirit and founder of trend- and product forecasting studio Future-Touch. She is a forecaster of note who integrates trends and manufacturing in the innovation process. Antoinette translates future trends into innovative products and clear product strategies; her unique style of development, based on her grasp of future trends, can be applied to all companies in the beauty industry and beyond. Her main expertise is the B2B business; she perfectly knows how to handle this complex world. She is the only forecaster in the world specializing in raw materials and half products (semi-finished products). In this role she occupies a renowned position in the cosmetic industry. At international trade fairs Antoinette is a well-known speaker.
Reader’s Digest gives the following impression: ”…With her colorful hair, sometimes blue sometimes purple-and outré dress sense, she cuts a striking figure, and her forthright pronouncements about what we’re all going to look like in the not-too-distant future – such as male make-up, which she flagged up years ago – are often on the spot. So if she says: “old” will be ”cool” well is it so impossible? Van den Berg faces the future and can show that she is the first to translate that what seems “impossible” into innovative product concepts that match future consumer demands.”
In order to gain insight in future trends one must not only understand a national market but the whole world’s market. For that reason, van den Berg travelled around the world and lived in many different countries. The journeys and contacts with other cultures broadened van den Berg’s horizon and shaped her into an innovator who can operate on a multinational and multicultural level.
US – News
Coming Soon: Speaker at the Make-Up in Seoul, April 7 th 11:15 – 12:00, 2016: Antoinette will give a live trend presentation: “Multi level future trends” Now we are used to catch up with generic future trends for colors and textures in the cosmetic industry. In the new economy, where everything is linked to each other, the consumer will act differently, request more, on multiple levels, then we are used of. This means we have to face future trends on many levels, that go beyond just the right color and texture. Plus, the consumer will have more label specific wishes (customized trend forecasting). What can we expect? Antoinette will shine a light on multi level future trends.
Coming Soon: Speaker at the In-Cosmetics in Paris, April 13th 17:15 -18:00, 2016: Antoinette will give a live trend presentation: “How 3D printing in a polluted world will change the future of raw materials” Overwhelming environmental issues and a different approach of consumers towards consumption will have a big impact on the raw material and cosmetic industry; so heavy that some raw material producers even have to consider their existing rights… At the same time 3D print will completely change economic structures and indirectly respect the environment more then “traditional” production technology’s. As a result of the new structures, the request in the raw material industry will change as well…how? Van den Berg will give a “raw” idea of what will happen and how the cosmetic industry can move synchronically with renewed demands.
New Service: After a product is developed it has to be launched in (social) media, websites and fairs. Presentation with photography is very important. Therefore Future-Touch added a new service to its portfolio: Photography including concept development and styling all under art direction of Antoinette van den Berg. read more
Speaker at private party, Amsterdam: December 2015 “Multi level future trends”
Speaker at private dinner, Amsterdam: December 2015 “It’s going to be cool to be old”
Speaker for Mind Work Productions (training and coatching company) for Almere Town in Epe. November 2015. Innovation
2 Days workshop for Schwan Cosmetics. November 2015, Future-Touch studio Amsterdam.
Speaker for Pon about innovation. September 2015, Future-Touch studio Amsterdam.
Innovation project for Schwan Cosmetics Germany. start September 2015.
Speaker for “Maak ruimte” training company. September 2015.
Speaker at Beautyspot.nl, Cosmetic Fair Utrecht. September 2015.
Trend Forecasting and innovation project Dow-Corning, Brussels, Belgium. start June 2015.
Speaker at “Technology embraces classics”event at Mister Kitchen Amsterdam. June 2015. Amsterdam. “It’s gone be cool to be old”
Launch TouchéToday at Laundry Industry Concept store Amsterdam. April 2015
Pitti Uomo Firenze Italy. January 2015. TouchéToday presents collection 3D printed accessories at Savoy Hotel with Dutch Fashion Foundation.
Launch TouchéToday at shop Ilja Visser (haute couture) Amsterdam. December 2014
Speaker for Mind Work Productions (training and coatching company) for Almere Town in Epe. December 2014. Innovation mentality; Incorporating innovation examples of Antoinette van den Berg’s private life,
Launch web shop TouchéToday. touchetoday.com September 2014; 3D printed accessories Art Director: Antoinette van den Berg
Speaker at NDA Incasso. November 2014; Amersfoort . Trend forecasting: “That what seems to be impossible is possible”
Speaker at NVCC (Dutch cosmetic organization). June 2014. Almere. Trend forecasting: “3D printable cosmetics applications, colours and trends for 2015”
Speaker at Make Up in Paris, Caroussel du Louvre, Paris. June 2014. Trend forecasting: “3D printable cosmetics applications, colours and trends for 2015”
Stand Make Up in Paris June 2014, Presentation of 3D printed cosmetic applications and 3D printed accessory collection for 2015.
Speaker at Holland Beauty Award 2014, for Sanoma & Ici Paris. Trends and Innovations for 2015+, April 14th 2014 at the Harbour Club, Amsterdam. Invitees only.
Speaker / Panel discussion “Anti-Ageing joins the youth club” Hamburg with Cosmetic-Design.com (William Reed Business Media) In-cosmetics Hamburg, Germany, 2nd of April 2014, 17.00 – 17.45
Speaker at In-Cosmetics Hamburg, April 2014. Live Trend forecasting “2015+ Trends, Colors and 3D Printable applications ” In-cosmetics Hamburg, Germany, 5
Publication Het Parool: February 2014. weekend edition of the Amsterdam Newspaper
Launch new company; TouchéToday (daugher of Future-Touch). December 2014. 3D printed accessories Art Director: Antoinette van den Berg
Speaker at at Packaging and innovation Zaandam, November 2013. Trend forecasting, 2015+ focus on color and 3d print design.
Speaker at In-Cosmetics, Bangkok, October 2013, Day 01; Cosmetic trend forecasting 2015+; Focus on 3D print design Dau 02; Trend forecasting men’s cosmetics and the Indian C & T market at the in-cosmetics the leading global Business platform for personal care ingredients in Bangkok, Thailand.
Presentation for L’Oreal / YSL, Paris: September 2013. 2015+ Colors and 3D print.
Speaker at the Beyond Beauty in Paris: September 2013 Live trend presentation by Antoinette van den Berg.
Trend Forecasting 2015+: impactcolors2015.future-touch.com August 2013, world wide on line B2B Color Cosmetic Trend Forecasting 2015+ With 20 innovative Colors and five collections of 3D printable cosmetic applications all developed by Future-Touch For Impact Colors USA Client: sincere appreciation for a truly outstanding job on the Color Trends 2015; “Exquisite Beauty”
Start 3D printed accessories, Augsut 2013 3D printed ring: Future-Touch ring “I ‘Star’ Future-Touch with Antoinette’s Porsche and the studio at the Herengracht”
Photo shoot: August 2013 by Carine Verbruggen & Ferry Drenthem Soesman
Start 3D printed cosmetic applications, June 2013
“Vrij Denkers Dinner 03” “Free Thinkers Dinner 02” May 31 2013.
Business Dinner in the studio at the studio at the Herengracht. In co-operation with Patricia Becker (Career Generators)
Speaker at Amsterdam Fashion Week: May 23 Trend forecasting and the cosmetic industry; ” Find a future trend and Innovate”
Concept innovative retail concept for a famous cosmetic care company (confidential), May 2013. Concept for an innovative retail theme, concept product range, concept logo.
Concept and identity for a cosmetic care company (name confidential) March 2013. Visualisation of identity; concept for logo, concept company colors, concept sales room, concept company cars park, concept food for guests, concept clothing details and mentality.
“Vrij Denkers Dinner 02” “Free Thinkers Dinner 02” March 2013. Business Dinner in the studio at the studio at the Herengracht. In co-operation with Patricia Becker (Career Generators)
Trend Forecasting 2015+: March 2013, start world wide Color Cosmetic Trend Forecasting 2015+
“Vrij Denkers Dinner 01” “Free Thinkers Dinner 01” March 2013
Day seminar at Beiersdorf / Nivea Hamburg, ( B2B) December 2012.
Future-Touch started in 2007 with it’s first studio in Italy. This web site was launched in 2012 therefor the news page starts in dec 2012.